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Anomalo co-founders Elliot Shmukler, CEO, and Jeremy Stanley, CTO, worked closely together at Instacart and bonded over their shared love of using data. They applied data to everything from optimizing marketing spend through machine learning to improving the efficiency of the grocery delivery process by mapping out the best way to shop for items in stores.
They witnessed many situations where Instacart’s data quality broke down. At one point, a geographic expansion strategy stalled by using data that was six months stale. The difficulty of ensuring their data was of high quality led them to found Anomalo.